Choosing your first Fujifilm camera can feel overwhelming. In this guide, I share the bodies I actually recommend to beginners, and explain who each one suits.

The FUJIFILM GFX100RF FRAGMENT EDITION is a quiet little bombshell from Fujifilm: a Japan-only collaboration with Hiroshi Fujiwara’s fragment design project, complete with a dedicated FRGMT BW film simulation.

Keeping track of Fujifilm firmware can be a bit of a slog, so I have pulled it into one place. This page lists current firmware versions for popular X and GFX cameras, plus key XF and GF lenses, with links straight to the official Fujifilm download pages. Bookmark it and you will always have a quick way to check whether your camera or lens is up to date.

It is possible to build a wedding photography business you actually enjoy, rather than one that slowly burns you out. In this piece I talk about values, pillars, pricing, habits and simple systems that support a life you would choose, rather than a calendar that ends up feeling like a punishment rota.

Studio portraits on the Fujifilm GFX100S using an Aputure 300d II with the Light Dome (Mark I) as key and a 120d with Amaran Spotlight for texture. Lens notes for GF45, GF80 and GF110.

My approach to candid wedding coverage for working photographers - anticipation over direction, fast decisions, and respectful storytelling.

Full recording of my open Q&A for documentary wedding photographers, with chapters, key takeaways and a practical FAQ. Auto ISO, DR behaviour, contracts, privacy and street-craft inside real weddings.

Speed up your Fujifilm workflow with quick-format, firmware check, Q-menu edits, AF zoom and other long-press tricks. I’ve grouped the shortcuts by camera, added notes and caveats, and kept it practical for real-world shooting.

A practical guide to Fujifilm’s Auto ISO settings: how they work, how to set them up, and why they can make your shooting more intuitive.

Street photography sharpens timing, observation and patience. Here are 20 practical tips I use and teach - from light, composition and moment to reflections, background-first and camera craft.

A plain-English Fujifilm guide that starts with how you shoot, not specs. Quick picks, model-vs-model tables, and a tiny chooser to land on the right body today.

Grow a wedding photography business that works. Live group sessions, a personal 1-to-1, and lifetime access to replays and resources.

My take on the top 4 Fujifilm lenses — tested in real-world conditions.

A working photographer’s guide to switching from film or DSLR to mirrorless – the AF, lenses, settings and workflow that actually help on paid jobs.

The pictures that last are rarely staged. Here’s a practical, documentary approach to photographing your family and turning ordinary days into a legacy.

A quick, reliable way to save and restore your Fujifilm camera settings using the Tether App — perfect for upgrades, repairs, or syncing two bodies.

I love the X100VI and have been close to the system for years, but for most people the Fujifilm X-E5 with a small prime is the smarter buy. Here is the real-world comparison.

Two systems, two mindsets. Here’s how I decide between Fujifilm GFX and X-Series for real-world shoots, plus lens FOV matches, workflow and a quick decision flow.

Learn how light, composition, and moment work together to create photographs that connect with people. Real examples, practical tips, and editing advice from Kevin Mullins.

A growing list of practical Fujifilm X100VI tips and tricks, including quick customisation shortcuts, faster transfers, and setup tweaks you’ll actually use.