Fujifilm JPEG recipes shape your look in-camera. Lightroom presets shape RAW files after. Here is how they differ, when to use each, and which to choose.

Six Fujifilm film simulation recipes I keep coming back to, from high-contrast monochrome to warm nostalgic colour.

A look at how I use the Fujifilm GFX system for portrait photography in my studio. I cover the cameras, lenses, lighting, tripod use, camera settings, dual cards, editing workflow and more.

A quick, practical guide to five Fujifilm setting mistakes that slow you down, plus the simple fixes I use so the camera stays out of the way of the moment.

Fujifilm Dynamic Range can be brilliant, or it can quietly flatten your photos and add noise if it’s used the wrong way. Here are five common DR mistakes (including greyed out DR200/DR400) and the simple fixes that get your highlights under control without killing your midtones.

This article shows how to use ChatGPT as a creative partner, not a preset vending machine. You will learn how to brief it properly, get your settings in a usable format, test them on your Fujifilm camera, and refine each recipe until it genuinely matches your style.

Keeping track of Fujifilm firmware can be a bit of a slog, so I have pulled it into one place. This page lists current firmware versions for popular X and GFX cameras, plus key XF and GF lenses, with links straight to the official Fujifilm download pages. Bookmark it and you will always have a quick way to check whether your camera or lens is up to date.

Speed up your Fujifilm workflow with quick-format, firmware check, Q-menu edits, AF zoom and other long-press tricks. I’ve grouped the shortcuts by camera, added notes and caveats, and kept it practical for real-world shooting.

A practical guide to Fujifilm’s Auto ISO settings: how they work, how to set them up, and why they can make your shooting more intuitive.

A quick, reliable way to save and restore your Fujifilm camera settings using the Tether App — perfect for upgrades, repairs, or syncing two bodies.

If you’ve ever wondered whether to set your Fujifilm camera to sRGB or Adobe RGB, this guide breaks it down simply. From sharing online to printing professionally, we look at what really matters — without overcomplicating it.

Clarity on Fujifilm cameras can add texture or softness to your images—but it comes with a hidden cost. Here’s what it does, why it slows things down, and how to use it without losing speed.

Take full control of your Fujifilm camera’s autofocus with back button focusing—perfect for portraits, street, and any moment where precision matters.

A look back at 100 real wedding moments, all shot on Fujifilm cameras—from the early X100 to the latest X-T5. Honest thoughts, real images.

My Talk at the 2025 Photography & Video Show

In this video, I explain the built-in Fujifilm Profiles in Adobe Lightroom. I explain how they differ from presets, how to use them, and a few tips and tricks.

My Fujifilm XT100VI Film-Look “Micro” Preset Pack is now available.

My Fujifilm XT-5 Film-Look “Micro” Preset Pack is now available.

My Fujifilm X100V Film-Look “Micro” Preset Pack is now available.

A Walk through one of my recent Weddings. Shot on X-H2S and X-T4.