Choosing your first Fujifilm camera can feel overwhelming. In this guide, I share the bodies I actually recommend to beginners, and explain who each one suits.

The FUJIFILM GFX100RF FRAGMENT EDITION is a quiet little bombshell from Fujifilm: a Japan-only collaboration with Hiroshi Fujiwara’s fragment design project, complete with a dedicated FRGMT BW film simulation.

Keeping track of Fujifilm firmware can be a bit of a slog, so I have pulled it into one place. This page lists current firmware versions for popular X and GFX cameras, plus key XF and GF lenses, with links straight to the official Fujifilm download pages. Bookmark it and you will always have a quick way to check whether your camera or lens is up to date.

Studio portraits on the Fujifilm GFX100S using an Aputure 300d II with the Light Dome (Mark I) as key and a 120d with Amaran Spotlight for texture. Lens notes for GF45, GF80 and GF110.

Speed up your Fujifilm workflow with quick-format, firmware check, Q-menu edits, AF zoom and other long-press tricks. I’ve grouped the shortcuts by camera, added notes and caveats, and kept it practical for real-world shooting.

A practical guide to Fujifilm’s Auto ISO settings: how they work, how to set them up, and why they can make your shooting more intuitive.

A plain-English Fujifilm guide that starts with how you shoot, not specs. Quick picks, model-vs-model tables, and a tiny chooser to land on the right body today.

My take on the top 4 Fujifilm lenses — tested in real-world conditions.

A quick, reliable way to save and restore your Fujifilm camera settings using the Tether App — perfect for upgrades, repairs, or syncing two bodies.

I love the X100VI and have been close to the system for years, but for most people the Fujifilm X-E5 with a small prime is the smarter buy. Here is the real-world comparison.

Two systems, two mindsets. Here’s how I decide between Fujifilm GFX and X-Series for real-world shoots, plus lens FOV matches, workflow and a quick decision flow.

A growing list of practical Fujifilm X100VI tips and tricks, including quick customisation shortcuts, faster transfers, and setup tweaks you’ll actually use.

I'll be speaking at FUJIKINA London 2025 on Sunday 28th September – moderating a street photography panel, giving a seminar on my documentary work with Fujifilm cameras, and offering a limited number of 1:1 sessions. Hope to see you there!

A side-by-side look at the Fujifilm X100VI Limited Edition vs the standard model. Same performance, different finish — but is it really worth the hype?

If you’ve ever wondered whether to set your Fujifilm camera to sRGB or Adobe RGB, this guide breaks it down simply. From sharing online to printing professionally, we look at what really matters — without overcomplicating it.

Not a full review, just a real-world first shoot with the Fujifilm X-E5. Featuring my daughter, her pony, and a quiet reminder of why I still love picking up a camera.

My new book Mastering the Fujifilm X-T5 Look is now available as a downloadable PDF. It includes over 50 custom JPEG recipes, deep dives into key camera settings, and practical tips to help you get the most from your X-T5.

The Fujifilm X100VI brings some serious upgrades to the popular X100V, including a new 40MP sensor and IBIS. But is it the right move for you? Let’s take a closer look at how these two beloved cameras compare in real-world use.

My new book Mastering the Fujifilm X100VI Look is now available as a downloadable PDF. It includes over 50 custom JPEG recipes, deep dives into key camera settings, and practical tips to help you get the most from your X100VI.

Clarity on Fujifilm cameras can add texture or softness to your images—but it comes with a hidden cost. Here’s what it does, why it slows things down, and how to use it without losing speed.