Which Fujifilm camera should I buy?

Which Fujifilm camera should you buy? Start here.

A straight-talking guide with a clever chooser, quick picks, and honest model-vs-model comparisons. The right starting point for you if you are not sure which way to go.

Open the guide

Prefer to browse? Visit the Fujifilm Learning Hub.

Pub-chat version:

You don’t need every spec, just the camera that matches how you actually shoot.

I’ve put together a Fujifilm guide (with a fancy on-page chooser) to get you from “hmm” to “done” in minutes.

Why this is different

Instead of starting with spec sheets, the guide starts with how you shoot.

Want ease of use and walk a lot? You might love the X100VI.

Need flexibility for family, events and mixed projects? An SLR-style body, such as the X-S20 or X-T5, makes sense.

Chasing action or hybrid work? That’s where X-H2S (speed) or X-H2 (resolution) come in.

If you print big or want generous cropping with grace, the medium-format GFX100S II or GFX100 II is a joy.

  • What you’ll find in the full guide

  • Mini Camera Chooser — answer a few questions and get a sensible starting point.

  • Quick picks by scenario — fast “if you are… choose…” recommendations.

  • Model vs model comparisons — honest reasons to pick X-T5 vs X-H2, GFX100S II vs GFX100 II, X-E5 vs X-Pro3, and more.

  • Pub-chat trade-offs — size vs redundancy, fixed vs interchangeable, stills vs hybrid, and the reality of actually carrying the thing.

  • Three tables — scenario picks, model-vs-model, and priorities by budget tier (Entry / Mid / Pro with dual-slot options).

Who this helps

If you’re deciding between X100VI, X-T5, X-H2S, X-H2, X-E5, X-S20, X-T50 (or X-T30 II), X-M5 - or you’re GFX-curious (GFX100S II vs GFX100 II) - this guide is for you. I’ve also included a nod to the playful X-Half where available.

Two quick tips while you’re here

  1. One body, one prime for a month, will teach you more than a heavy bag. If you stand close, try 23mm; if you hang back, try 35mm or 56mm.

  2. If you’re paid, or you just sleep better with a belt-and-braces approach, use a body with dual card slots: X-T5, X-H2/H2S, X-Pro3, GFX100S II, GFX100 II, or the fixed-lens GFX100RF.

Read the full guide: “Which Fujifilm camera should I buy?”

Kevin Mullins

Kevin is a documentary photographer and educator with over 800 weddings behind him, well over 1,000 students taught and a passion for honest, story-led photography.

He was the first Fujifilm ambassador for Wedding Photography, a lover of street photography, and co-host of The FujiCast photography podcast. Through workshops, online courses, and one-to-one mentoring, Kevin now helps photographers develop their own style—without chasing trends.

You’ll find him sharing work and thoughts on Instagram, Threads and YouTube, and—occasionally—behind a microphone as a part-time radio DJ. He lives in the Cotswolds, where he is a Black-Belt in Judo and British Judo Coach.

https://www.kevinmullinsphotography.co.uk
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