—For Fujifilm photographers

Fujifilm
Learning Hub.

Real-world Fujifilm tips, JPEG recipes, Lightroom presets and guides — explained simply, with a lot of experience behind the shutter and no brand deal behind the opinion. Everything here is independent, honest, and mostly free.

Independent & Honest First Fujifilm Wedding Photography Ambassador 2013 800+ Weddings Shot No Ads · No Affiliate Links
A mother with her newborn son Everything Fujifilm
—Articles & tips

Practical Fujifilm help,
straight from real use.

Deep dives into settings, feature walkthroughs, and honest tips based on how these cameras actually behave in the field.

Use the search option to find specific articles, or head to the main blog to browse camera reviews and longer pieces.


For camera reviews, other thoughts, and longer reads that are not Fuji-related, the main blog has everything not covered here.

Search works best with short, specific terms. Try x100vi settings, classic chrome recipe, back button focus, or film simulation comparison. If you're looking for help with a specific camera model, just type the name.

SEARCH FUJIFILM ARTICLES
Search for: x100vi clarity · x-t5 autofocus · film recipes · back button focus ETC.
— JPEG recipes

Film simulation recipes
quick to load, fun to tweak.

Fujifilm cameras are great for shooting straight out of the camera, and film simulations are half the fun.

Below you'll find a collection of go-to JPEG recipes: some built for specific looks, others for certain light or moods. They're tested in real-world conditions. You can adapt them, break them and make them yours.

FREE TOOL

The Free Fujifilm JPEG
Recipe Maker.

Want a recipe built around your camera, your mood, and your style rather than someone else's?

The Recipe Maker generates fresh Fujifilm JPEG recipe ideas based on camera compatibility, sensor generation, film simulation preference, and the kind of look you're aiming for.

  • Works across the X-Series and GFX - filtered by your camera's sensor generation
  • Choose your mood, style, and starting film simulation
  • Generates complete settings ready to dial in on your camera
  • Completely free - built and maintained independently
— STAY IN THE LOOP

Get the good stuff
in your inbox.

No spam. Ever. Just the occasional email when there's something worth sharing — new articles, free downloads, recipe packs, course updates, that sort of thing.

The list is for photographers. Everything that goes out is practical and worth reading.

I'll never share your email. Unsubscribe in one click, any time.

20% off your first purchase with the welcome email.

— Lightroom presets

Film-inspired Lightroom presets
for RAW shooters.

If you shoot RAW and want to speed up your editing — or give your images that final bit of polish — these presets are built from years of processing real-world images. Subtle, filmic, and designed to work across weddings, street, and documentary work. Especially useful if you want your RAW files to feel like they belong next to your JPEGs.

Meet Film Edition 5.

— The Latest Edition
— Lightroom plugins

Lightroom Classic
plugins and toolkits.

If you use Lightroom Classic, these plugins extend what it can do — particularly for Fujifilm-specific workflow, monochrome processing, and batch editing. Built from the kind of frustrations that come from editing thousands of images and wishing the software did something slightly differently.

— Kind words

From the Fujifilm community.

“Kevin, your incredible knowledge and grace of giving has been a huge help for me over the years. Ten years ago it was you that made me choose Fuji, and I've learned so much from you in that time.”

Christine Sommerfield Fujifilm photographer

“I’ve watched countless YouTube videos, but Kevin’s guides are the first that actually made sense of my Fujifilm settings. I finally feel like I understand what my camera is doing.”

Jamie Charrington Fujifilm photographer

“I never understood back button focusing until I read the article here. It's completely changed how I shoot. I recommend it to everyone in our camera club.”

Alex Reynolds Fujifilm photographer
— Fujifilm courses & workshops

Rather learn hands-on than
scroll through menus?

These sessions are specifically for Fujifilm shooters — whether you've just bought your first X-Series camera or want to really understand your X100 series in depth. Small groups, practical focus, and no jargon. Clear, honest, and at your pace.

The Art of Documentary Wedding Photography online masterclass shown on desktop, tablet and phone screens
Online masterclass

The Art of Documentary
Wedding Photography.

If you're a wedding photographer - or thinking about becoming one - and want to shoot in a way that's honest, story-led, and unobtrusive, this course is built from nearly two decades of real-world experience. It covers how to see and anticipate moments, how to use light and composition naturally, and how to shoot weddings without staging a thing.

7+ Hours of video
140+ Photographers enrolled
800+ Weddings of experience
Lifetime access
  • 7+ hours of practical documentary wedding photography video training
  • Drawn from nearly two decades and 800+ real weddings
  • Bonus live Q&A session - recorded and included
  • Practical techniques to apply at your next wedding
  • First chapter available to preview free - no signup required
From £100 or £35 × 3 months
— About Kevin

The photographer
behind the hub.

I've been shooting Fujifilm since 2009 — first an original FinePix X100, then the X-Pro series, and eventually the GFX alongside it.

In 2013, I became the first documentary wedding photographer to be appointed a Fujifilm X-Photographer ambassador, a role I held for over a decade.

Along the way, I've photographed nearly two decades of weddings — more than 800 of them — which means I've used these cameras in real conditions, real light, and real pressure.

I've given talks and training in Buenos Aires, New York, Tokyo, and at conferences across the UK. But I still get just as much satisfaction helping someone finally work out their film simulation settings on an X100VI.

This hub is an extension of that: practical, independent, and based on what's actually made a difference in the field.

Kevin Mullins being interviewed in Tokyo, Japan Kevin being interviewed in Tokyo, Japan