A sensible structure might be something like this.

1. Start Here
A proper welcome page. Not fluffy. Just a clean explanation of what’s included, what order to use things in, and what kind of user this toolkit is for.

2. Downloads & Installation
Plugin download, version history, licence help, install guide, troubleshooting, perhaps a simple “first 10 minutes” setup video or screen recording.

3. The Plugin Training Area
Short focused walkthroughs. Not long course-style videos necessarily. More like:

  • what Quick Build actually does

  • how to choose between Armoury profiles and native profiles

  • how to use the locks properly

  • how to use Previous Look, Reset, Save Preset

  • how to use the AI utilities without overdoing them

  • how the Smart Collections fit into a real workflow

This matters because a plugin can be powerful and still end up underused if people don’t quite “get” it.

4. X100VI Recipe Book
Definitely include this. It belongs there naturally.

5. Recipe Companion Extras
This is where it becomes more than just “book included”.
You could add:

  • printable recipe cards

  • quick-reference cheat sheets

  • recipes grouped by scenario: overcast street, bright sun, family indoors, travel, black and white, evening colour

  • “recipe starting points” rather than just finished recipes

  • guidance on when to use which simulation and why

That sort of thing adds practical value without creating loads of extra work.

6. Real-World Edit Breakdowns
This, I think, would be one of the strongest bits.

Take a handful of your own RAF files and show:

  • the original frame

  • the profile chosen

  • the Quick Build direction

  • any tweaks made after

  • the final image

  • why you went that route

Not dozens. Even ten or twelve strong examples would make the whole thing feel much more alive. People love seeing how tools are actually used.

7. “Which One Should I Use?” Guide
A plain-English guide to all the profiles, presets, moods, and recipe styles.

Something along the lines of:

  • use this when you want cleaner documentary colour

  • use this when you want a softer portrait feel

  • use this when a monochrome frame needs grit

  • this one is better for flat light

  • this one can get too strong in hard sun

That kind of guidance is gold, because it removes hesitation.

8. Workflow Section
You’ve already got smart collections and a workflow angle in the plugin. So lean into it.

You could include:

  • how to organise X100VI work in Lightroom

  • how your Smart Collections are meant to be used

  • a suggested cull-to-edit workflow

  • how to move from in-camera JPEG ideas to RAF editing

  • how the X100VI fits into a documentary or everyday carry workflow

That gives the toolkit a broader educational purpose.

9. Fujifilm X RAW Studio Companion Section
This would fit beautifully with the recipe book and the plugin.

You could include:

  • how to test recipes in X RAW Studio

  • how to compare recipe ideas before saving them into camera

  • how to move between Lightroom workflow and Fuji JPEG experimentation

  • when to shoot RAF+JPEG and when not to bother

This helps bridge the Lightroom side and the camera side, which is probably one of the smartest selling points you’ve got.

10. Bonus Add-Ons / Expansion Pack Area
Very useful for future-proofing.

This could house:

  • extra recipe packs

  • additional profiles or preset packs later

  • seasonal or themed mini-expansions

  • updated AI utilities

  • revised smart collection packs

  • future bonus downloads for X100VI owners

That way, lifetime access feels meaningful, but you’re not committing yourself to a monthly treadmill.

That last point matters, actually.

Because it’s a one-time fee, I would avoid things that create a permanent service obligation. I’d stay away from promising:

  • regular live Zooms

  • an active private community you have to manage

  • monthly content forever

  • personal support beyond reasonable email help

That stuff sounds attractive at first, but it quietly turns a product into a job.

What does work for a one-time lifetime model is content that is:

  • built once

  • genuinely useful

  • easy to update occasionally

  • directly tied to the product

Which, to be fair, is exactly your sweet spot.

If I were shaping this commercially, I’d position it less as:

plugin + book + extras

and more as:

The complete X100VI creative toolkit for Lightroom and in-camera shooting

That feels bigger. More joined-up. More like a system.

A simple bundle structure could be:

Core

  • plugin

  • profiles/presets/utilities

  • smart collections

  • recipe book

Library

  • install guides

  • walkthrough videos

  • quick-start sheets

  • troubleshooting

  • version updates

Creative Hub

  • recipe companion materials

  • real-world edit breakdowns

  • use-case guides

  • X RAW Studio companion content

  • future bonus packs

That, to me, feels substantial without becoming bloated.

The strongest extra ideas, if I had to narrow them right down, would be these:

Real-world edit breakdowns
A plain-English “which tool when” guide
Recipe companion sheets and scenario-based recipe packs
X RAW Studio companion lessons
A future bonus pack section

Those five alone would make it feel like a proper toolkit.

And one more thought. I think this could work very well if the members area feels a bit like an owner’s manual crossed with a field guide. Not corporate. Not over-polished. Just useful, direct, and built by someone who actually uses the camera.

That would suit your voice nicely.