Image 1 of 8
Image 2 of 8
Image 3 of 8
Image 4 of 8
Image 5 of 8
Image 6 of 8
Image 7 of 8
Image 8 of 8
“Attending this workshop with Kevin was like turning on a lightbulb in my head.
This is the second training session I have done with Kevin and both have been so worth it. I came away inspired and immediately put into practice what I had learnt. All of a sudden found myself turning my business from a chore into joy.”
What we cover
1) Brand and Positioning for Weddings
Find your path within weddings and articulate it clearly.
Define your one-line promise and ideal client
Packages and messaging that match your market
What proof to show: portfolio, testimonials, case studies, blogs
2) Pricing and Profits
Build prices you believe in and margins that hold.
Collections vs a simple base fee plus add-ons
Minimum profitable price, COGS, travel, second shooters
Albums and post-wedding sales without pressure
3) Website and Conversion
Turn visitors into enquiries.
The five core pages that do the work
Calls to action, trust blocks
Blog structure that supports SEO and sales
4) SEO that Moves the Needle
Search intent over vanity keywords.
Service pages for locations and venues
Internal links, FAQs, and basic schema
A realistic 6-post content plan
5) AI and Social, Sensibly
Use AI to save time, not lose your voice.
Outlines, briefs, meta ideas, alt text, content repurposing
A small social routine tied to bookings, not likes
6) Sales Flow and Client Experience
From enquiry to testimonial with fewer emails.
First reply, follow-ups, proposal, and aftercare
Boundaries and expectations that avoid scope creep
Getting genuine reviews and referrals
7) Money and Operations
Keep cashflow calm in a seasonal business.
Simple cashflow rhythm, tax buckets, paying yourself
Booking, contracts, invoicing, delivery
Backups and risk basics that protect your reputation
8) Venues, Vendors, Referrals
Partnerships that actually help.
Venue pages, gallery shares, and fair cooperation
How to ask for and give referrals without it feeling awkward
How the day flows
This is a guided workshop, not a rigid timetable. We will work through the modules above, pausing longer where your group needs it most. Expect short exercises, live examples, and practical templates you can copy.
What you take away
Pricing worksheet with your numbers
Email templates for enquiry, follow-up, proposal, testimonial request
90-day marketing plan with weekly actions
SEO and website checklists tailored to weddings
Finance starter sheet and cashflow template
Supplier and tool list that keeps things lightweight
Optional add-on
VIP seat: includes a 2 x 30-minute 1-to-1 Zoom within two months for a mini website or pricing review.
“Yesterday I spend the whole day with Kevin other fellow eager learners of the business of wedding photography. The workshop was brilliant and 100% worth the attendance. Kevin is a highly skilled professional and delivers his knowledge in a very relaxed and accessible manner. Whatever aspects of his successful business you want to learn, he is happy to aim the day in that direction. It was a pleasure to meet him and the other guys attending and also to grab a cheeky pint after the teaching. ”
FAQ:
-
No. The course is style-agnostic. We focus on the universal pieces of a sustainable business - positioning, pricing, website structure, SEO, enquiries to bookings, client experience and cashflow. You’ll adapt the examples to match how you like to shoot.
-
Yes. We’ll work on your offer, pages and pricing in a way that supports your approach, whether that’s off-camera flash, editorial portraits, hybrid coverage or pure documentary.
-
You’ll get simple frameworks, examples and templates to get moving quickly. Established photographers use the same tools to tighten margins and reduce busywork.
-
We’ll apply the frameworks to your business in the room. Expect direct feedback on pricing, site structure and enquiry handling so you can move the needle immediately.