What You’ll Learn (in more detail)
SEO Basics
Understand what SEO is, why it matters, and what a search engine is really trying to do when it ranks pages.
Keyword Research
Learn how to find keywords people actually search for, how to judge intent, and how to choose terms that lead to real enquiries, not empty traffic.
On-Page SEO
Optimise your pages properly: headings, structure, internal links, and the words on the page. We’ll also cover how to write SEO titles and descriptions that get clicked.
Image SEO (Squarespace-specific)
How to name files, use alt text properly, and structure galleries so your images help your visibility without making your workflow painful.
Technical SEO Essentials
The basics that matter: site speed, mobile usability, HTTPS, redirects, and common technical issues that can hold a Squarespace site back.
Content Strategy
How to plan content so it supports your business goals. Not “blog every week”, but a realistic approach that helps your core pages rank and builds authority over time.
Link Building (without spam)
Why backlinks still matter, where they realistically come from for small businesses, and what to avoid.
Schema Markup (the simple version)
How structured data can help your listings stand out in search results, and what’s worth doing for a Squarespace site.
Analytics and Tracking
How to measure whether your SEO is working using Google Analytics, Google Search Console, and Squarespace metrics - plus what to look at, and what to ignore.
Social and Sharing
How social activity supports discoverability and links, and how to use it without turning your life into a full-time content machine.
Why Choose This Course?
Practical instruction from someone who uses Squarespace and relies on it for real business
Hands-on learning with live examples and walkthroughs, not theory for the sake of it
Small class size (six max) so you can ask questions and get tailored advice
Includes Kevin’s Squarespace SEO Blueprint PDF guide for ongoing reference
Who Should Attend?
Small business owners using Squarespace
Bloggers and content creators who want to grow traffic over time
Creatives who want better visibility without turning into a marketing robot
Anyone who wants a clear, Squarespace-specific SEO framework and a plan to follow

